“Tom Hopkins understands both sides of the selling equation. He understands the fears of both buyers and salespeople. Buyers don’t want to be “sold” anything. Salespeople fear failure. The selling skills and strategies that Tom Hopkins teaches today reflect an understanding of how to communicate with buyers so they feel confident in making good decisions about the products and services they own. They also are taught in such a manner as to be entertaining and memorable by the sales professionals who seek them out.” via I want to know who Tom Hopkins is and what I can learn about selling.